Brand Creating Road of Zhejiang Qinanzi Hardware Company
Selling Lead Details
Selling Lead Description
Zhejiang Qinanzi Hardware Co., Ltd. is one of the biggest middle and top grade kitchen knives manufacture in Asia. During the 30 years’ development, Zhejiang Qinanzi Hardware Co., Ltd. has begun their road of transformation and upgrading. It is known that Qinanzi Co., Ltd. will take part in the 13th China (Guangdong) International Hospitality Supplies Fair in September, 2015, in the China Import and Export Fair Complex whereby to expand mainland market and improve the brand image.
Transformation and creation is a crucial step
The company began with OEM, nowadays, 50% of kitchen knives are made by Qinanzi in Europe. Since it came to China, the company was developing faster and faster. At that time, the profit of company mainly came from OEM, and technology relay on Europe market.
Create own brand is a successful step
OEM is the mode of Taiwan economy, Qinanzi GM Jian Dongyuan made uo his mind to create his own brand at that time. He said that OEM is not a longtime developing mode, is it not good for expanding of the company.
Concept: original design is vitality of product
Zhejiang Qinanzi Hardware Co., Ltd. design is vitality of product while product is vitality of brand, it is main competitive force. Qinanzi stress on team working development, and nowadays the company has hundreds of staff, also own the product research and develop department. The company maintains a strict standard while master the fashion trend.
Zhejiang Qinanzi Hardware Co., Ltd. has franchiser all over the world. The products are very famous. Qinanzi company warmly welcome new and old friends come to visit and negotiate in September in the China Import and Export Fair Complex. The booth number is: 285-286*365-366, hall 1.1.
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